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Marketing Manager at ³Ô¹ÏºÚÁÏÍø

Mackenzie Burckbuchler

Helping nonprofits and schools turn workplace giving into a sustainable, high-growth revenue stream through smarter marketing.

is a marketing strategist who’s on a mission to help nonprofits and schools stop leaving money on the table. As the Marketing Manager at ³Ô¹ÏºÚÁÏÍø, she focuses on making corporate giving easy for fundraisers to market and even easier for donors to do.

Mackenzie believes that the biggest hurdle to growing revenue isn’t a lack of donor generosity; it’s usually just a lack of awareness. She spends time finding creative ways to help organizations talk about workplace giving in a way that actually clicks with their supporters.

Mackenzie brings a mix of high-level strategy and practical “how-to” advice to the social good sector. Whether she’s building out a marketing toolkit for a K-12 school or sharing insights on a webinar, her goal is to help nonprofits turn a standard donation into a much larger impact through matching gifts and volunteer grants.

Graduation-cap Graduation-cap

Education

M.S. Marketing, Vanderbilt University – Owen Graduate School of Management

B.B.A Marketing, University of Georgia

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Areas of Expertise

  • Strategic Revenue Diversification

    Mackenzie helps organizations identify untapped funding through corporate-backed programs. By moving beyond traditional individual giving, she enables nonprofits to build more resilient financial futures through automated matching gift capture.

  • Educational Advancement Strategy

    Leveraging her deep understanding of the education sector, Mackenzie develops tailored marketing frameworks for K-12 and Higher Ed. She specializes in helping schools navigate parent-employer dynamics to maximize the impact of every donation.

  • CSR & Corporate Philanthropy

    Mackenzie serves as a bridge between nonprofits and the world of Corporate Social Responsibility (CSR). She stays ahead of giving trends to ensure her partners are positioned to benefit from the latest shifts in how companies support fundraising organizations.

Featured In & Contributions

 

Speaking & Industry Education

Mackenzie is a recurring speaker on industry webinars, sharing data-driven strategies on nonprofit growth and corporate giving.

Donor Acquisition


Strategies for bridging the generational gap and building loyalty with Millennial and Gen Z supporters.

A deep dive into post-donation stewardship and turning givers into lifelong advocates.

Corporate Support & CSR


How to align nonprofit missions with Corporate Social Responsibility goals to unlock funding.

Best practices for identifying, approaching, and sustaining long-term corporate partnerships.

Strategic Fundraising


Using workplace giving data to identify and cultivate major gift prospects more effectively.

Navigating the evolving digital landscape and modern fundraising technology.